Hella KG Hueck & Co. of Lippstadt, Germany, has formed a strategic alliance with Taiko Device Techno & Co. Ltd. of Tokyo, Japan, to market automotive plug-in and printed-circuit-board (PCB) relays.

Joe Borruso, president of Hella North America, said that under the agreement with Taiko, both companies will sell Taiko automotive PCB relays with their own trademarks through their respective sales channels in the NAFTA region and in Europe.

Hella has a major share of the world market for plug-in relays. Taiko has a top share of the Asian market for PCB relays, but is behind its competitors in other overseas markets.

Plug-in relays carry up to 40 amps of current and are suitable for a variety of engine compartment and automotive interior applications. Used with wiring harnesses and junction boxes, they provide a “plug in” connection that enhances serviceability. PCB relays are more compact and are installed on circuit boards with solder. Combining compact size with durability and high- current capacity, they are used in a variety of automotive components and applications.

Borruso said that the new partnership between Hella and Taiko will allow both companies to strengthen their positions in the field of PCB and plug-in relays for automotive applications on a global basis.