General Motors would like to continue manufacturing the Opel Astra in Germany beyond 2010, Focus magazine reported on Sunday, citing GM’s European chief, according to a news agency report.

“We would like to stay in Germany. If one is seen as a local producer, it is reflected in higher market share,” GM Europe president Carl-Peter Forster was quoted as saying in an article in the latest edition of Focus out on Monday, Reuters said.

The news agency noted that GM Europe makes the Opel/Vauxhall/Holden/Chevrolet-badged compact in Bochum, Germany; Ellesmere Port in Britain, and Antwerp, Belgium. It is set to decide by early next year where to build the next generation of the Astra to be launched in 2010.

GM Europe is in the process of reducing its workforce by a fifth to end chronic losses in the region, Reuters said, adding that Forster said last month the company had no plans at this stage for more big job cuts or plant closures but the drive to improve productivity was not over.

GM’s European labour leaders have demanded assurances on job security before putting forward proposals for efficiency gains that would determine where GM Europe builds the next generation of mid-sized cars, Reuters said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.