Ford says its new C-MAX and Grand C-MAX have succeeded in Europe with sales increasing by more than 100% compared to the previous model and a high percentage of customers opting for new technology features.
Since the new C-MAX and Grand C-MAX were introduced in late 2010, more than 135,000 vehicles have been sold across the Continent. Through November, Ford sold 118,800 C-MAXs in Europe, more than doubling C-MAX sales from a year ago.
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The sales growth has seen the model’s European segment share grow to 12.7% in 2011 – up from 6.7% in 2010 – with the C-MAX range claiming segment leadership in Italy, Turkey and Ireland.
“The C-MAXs prove even in an extremely competitive market and a difficult economy, customers will respond to great new products,” said Ford of Europe vice president marketing, sales and service, Roelant de Waard.
“The only way to double sales and segment share in one year is win over new customers from the competition and that’s what C-MAX is doing.”
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By GlobalData
