Ford is to extend its long-term sponsorship of Europe’s UEFA Champions League competition by three years to June, 2015, prolonging the relationship between the automaker and the tournament to 23 years.

A Ford UK spokesman declined to reveal the value of the deal, but the manufacturer has used the competition to reveal the new Ford Focus to a global audience through television break bumpers, stadium perimeter boards and online channels.

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“Our new three-year agreement shows how strongly we feel about this partnership,” said Ford of Europe chairman and CEO Stephen Odell. “For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of people around common values.”

More than one billion television viewers watched the Champions League last year, with a cumulative audience of more than four billion, more than half of which were outside Europe.

“We are delighted Ford has chosen to extend their agreement with UEFA and the UEFA Champions League for another three years,” said UEFA events CEO David Taylor. “Ford has been a valuable partner of ours since the inception of the competition back in 1992. This renewal in our partnership further strengthens the close relationship we have.”

“This may be a European competition, but like Ford’s latest global vehicles, it is shared and enjoyed throughout the world,” noted Ford of Europe VP marketing, sales and service, Roelant de Waard.

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“This is the reason why the UEFA Champions League played such a big role in the launch of the new Ford Focus earlier this year.”

With the 2012 Champions League final being held in Munich, Ford in Germany will play a major role in the support of the event.

This will include the launch of ‘Champions’ special value models, as well as the provision of 200 vehicles featuring the Champions League final livery to support transport logistics at the concluding game, all of which will be promoted through social media.