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May 16, 2008

GERMANY: Ford Europe April sales rise 8%

Ford of Europe sales in the 'Euro 19' countries rose 6.4% year on year to 129,500 units, for a market share of 8.1%. When sales in Russia, Turkey and the 30 Ford European direct markets are totalled, April sales rose 8% to 161,140 units, the automaker said.

Ford of Europe sales in the ‘Euro 19’ countries rose 6.4% year on year to 129,500 units, for a market share of 8.1%. When sales in Russia, Turkey and the 30 Ford European direct markets are totalled, April sales rose 8% to 161,140 units, the automaker said.

The recently updated Focus was Ford Europe’s top-selling model in April, with 33,100 units across the Euro 19 markets, followed by the Fiesta, with 26,900 units. Mondeo totalled 14,800.

April was a record month for the automaker’s commercial vehicles in the Euro 19 markets, with sales increasing 1,900 to 23,500 units, primarily driven by the Transit van line, with over 15,600 units sold.

“Our sales volume grew in 14 of the Euro 19 markets, while our market share increased in 16 of those 19,” said Ingvar Sviggum, vice-president of marketing, sales and service.

“It is particularly pleasing to note our performances in France and Germany, where sales were up 27% and 25%, respectively,” said Sviggum.

“And Ford leads the market in Spain after the first four months of the year – a first for us in that country.”

Russia sales rose 17% to 18,200 units – a record month. Sales in Turkey also improved by 7.8% to 6,900 units, for a market- leading share of 14.4%.

In the first four months of this year, Ford of Europe has sold 550,700 vehicles in the Euro 19 markets, giving a market share of 8.7%, up by 0.1 per cent versus the same period last year.

Sales in Russia, Turkey and European direct markets added a further 112,000 units, taking the total to 662,700 units, an increase of 3% year on year.

“The new Ford Kuga which goes on sale next month will further strengthen the sales appeal of the blue oval, particularly as it benefits from the lowest CO2 emissions in the expanding compact 4×4 segment,” Sviggum claimed.

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