The report said Stephan Winkelmann will replace Werner Mischke at the end of the year. Audi reportedly said Mischke is leaving for personal reasons, and Winkelmann’s marketing expertise should help the prestigious brand’s global market penetration.
Reuters said Winkelmann held a series of sales and marketing roles at Fiat in Italy, Germany, Austria and Switzerland before becoming head of Fiat Germany only 10 months ago.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.