Back in August Volkswagen denied rumours that it was going to hire former DaimlerChrysler exec Wolfgang Bernhard. ‘Nonsense’ they said.

On 6th October it announced that Dr. Wolfgang Bernhard, 44, is to be appointed a full member of the Board of Management of Volkswagen AG – initially without portfolio – with effect from 1 February 2005.

In his capacity as member of the Board of Management of Volkswagen AG/the Volkswagen Group, Mr Bernhard should then take up the post of Chairman of the Volkswagen brand no later than 1 January 2006.

Dr. Bernd Pischetsrieder, Chairman of the Board of Management of Volkswagen AG, commented: “We are delighted that such a respected expert on our industry and experienced automotive manager will be joining our Group. We have already been working on the effective unbundling of brand and Group functions at Volkswagen for over a year. Dr. Bernhard will manage the VW brand independently as soon as we have fully completed this process.”

Bernhard comes to Volkswagen with a reputation as a tough cost-cutter and a hands-on manager who will not shy away from restructuring and anything that is necessary to improve the performance of the Volkswagen brand.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

He is seen as a key figure who helped get Chrysler back on its feet.

DaimlerChrysler abruptly bumped Bernhard from the job that he was supposedly being groomed for – head of the Mercedes Car Group division – just days before he was due to start in May. He left the company in July and the rumours about his next port of call promptly circulated, with Volkswagen seen as most likely.