US-German auto group DaimlerChrysler is seeking a partner in China to expand its presence there, says the UK’s Financial Times (18/9/00).

Quoting Dieter Zetsche, DaimlerChrysler board member – responsible for both trucks and the Group’s Asian business – the FT says that the company is seeking a Chinese partner to play a dominant role there.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The decision aims to provide the group with a global presence in the truck market and underscores the Group’s goal to generate sales of 25 per cent in Asia, says the report.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact