DaimlerChrysler AG on Wednesday denied a report that it was aiming to cut costs by €1.5 billion euros ($US1.6 billion) this year and may strengthen development and marketing ties between its units, Reuters said.

According to the news agency, Germany’s Focus Money magazine quoted an unnamed DaimlerChrysler executive as saying all areas of the business would be ordered significantly to cut costs in the second half of the year, with the aim of saving €1.5 billion euros in total.

“There is no such programme,” a DaimlerChrysler spokeswoman told Reuters, which added that the report quoted chief financial officer Manfred Gentz as saying increasing efficiency was an ongoing aim.

“We are always trying to improve efficiency in all business areas,” Gentz was reportedly quoted as saying in an advance copy of the report to be published on Thursday.

DC US arm Chrysler, whose losses dragged the group’s core profits down by nearly two-thirds in the second quarter, has already said it aims to boost its cost savings by $1 billion this year, Reuters noted.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The news agency said Gentz was also quoted as repeating that the group’s operating profit next year would be better than that in 2003, when it is aiming for a profit of about €5 billion.