Local press said today the company had taken the decision to save on costs. Automobilwoche quoted Continental CEO Karl-Thomas Neumann as saying the company must cut all possible costs in view of its debts and could not afford to spending a six digit sum on one show.
The last IAA [in 2007] attracted almost 1m visitors.
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Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.
