Porsche CEO Wendelin Wiedeking has hit back at accusations that his heavy luxury cars are ‘climate killers’ and suggested that, if the brand had to achieve an average of 130g/km of CO2 emissions, it would have to close its plants.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


In a forthright interview with a German newspaper at the weekend he said those that those who portray Porsche as a ‘climate killer’ are looking for a prominent target.


He said that Porsche would soon launch a hybrid Cayenne and that this would bring petrol consumption down to less than nine litres per kilometre. To achieve 130g/km CO2 emissions, petrol consumption would need to be six litres per kilometre. Wiedeking added that the new Panamera, due to be launched in 2009, would also be available as a hybrid.


Referring to the 130g/km limit proposed by the European Commission, Wiedeking said that Porsche would never reach this level, and nor would other luxury manufacturers. He said that if the limit were mandatory for all brands and manufacturers, Porsche would have to close its doors. German manufacturers would then only be able to produce small cars, added Wiedeking.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now