Chevrolet wants to more than double European sales to 1m vehicles within five years, its head of its European operations has said.
“In the next five years, in 2015-2016, we intend to sell 1m vehicles per year of Chevrolet in Europe,” Chevrolet Europe president Wayne Brannon told AFP at a media event.
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GM Daewoo supplies most of the Chevrolet branded models sold on the continent.
Chevrolet’s European sales fell 16% last year to 426,000 vehicles, mostly due to the slump in Russia, the company’s largest market on the continent, where sales of all vehicles about halved.
The company was able to boost sales in western European markets, however, which Brannon attributed to its “very good offer in the mini and small segments”.
Upcoming new models include the redesigned Spark and Brannon was confident Chevrolet would continue to win new customers in Europe.
“We see the beginning of a global product renaissance and we’re going to continue this renaissance in the next 18 months,” he said.
