BMW group on Tuesday said would have spent over US$1bn in the USA by 2012, expanding office and distribution centres, as well as previously-announced plant changes.
“The company is thus underlining its long-term commitment to the largest automobile market in the world,” the automaker said in a statement.
The US headquarters in Woodcliff Lake, New Jersey, is being expanded at a cost of $100m and last week opened new buildings for the US sales region, which also include facilities for engineering operations and training. A workforce of around 1,000 will be based at the extended site.
At the opening of the complex, known as the “BMW of North America Campus”, the automaker’s sales and marketing chief Ian Robertson said: “The investments are a clear sign of our strong belief in the potential of the US market. We know that we have to invest in the world’s biggest market if we want to be successful on a worldwide scale.
“The long term market outlook for the US is positive – even though the country is navigating through a soft economy today. The US will remain by far the leading premium vehicle market in terms of size and impact and we are well prepared to be part of the growth.”
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By GlobalDataBMW will spend a further $170m by the end of the year on two new regional parts distribution centres in Pennsylvania and Illinois, taking the US count to six.
Last March, the said it would spend $750m expanding its Spartanburg plant in South Carolina to take capacity from 160,000 to 240,000 units by 2012. The expansion will increase the size of the plant by 60% amd create 500 new jobs on-site.
This will expand purchasing volume in the NAFTA region and also increase exports as part of the group’s natural hedging strategy.
After the expansion, Spartanburg will build the X3, X5 and X6 SUVs for world markets with the Z4 roadster being transferred to Germany.