BMW is to strengthen ties with PSA Peugeot-Citroen according to the German carmaker’s chief financial officer Friedrich Eichiner.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


He has told Handelsblatt talks with PSA centre around component purchasing. Peugeot already supplies diesel engines for BMW’s Mini brand.


Eichiner said BMW was also still working on a purchasing cooperation with Daimler but he cautioned that such efforts should be limited, so as not to threaten the BMW brand.


He said: “We wouldn’t do ourselves a favour if the cars looked more and more alike.”


Asked about the economic situation, Eichiner said though markets had stabilised, a fresh economic downturn was still possible. BMW has so far refrained from giving an outlook for 2009.


However, Eichiner said he saw a chance to post profits with vehicle sales declines of 10 to 15%. BMW group sales fell 17.7% in the period from January to August.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact