BMW Group recorded its best ever February sales figures last month with 151,952 vehicles delivered worldwide including the Mini and Rolls-Royce brands.

A total of 151,952 sales was 7.6% ahead of last year and the group has already delivered 274,113 vehicles since the start of this year, an increase of 7.3% over 2014.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Sales and marketing head Ian Robertson said: “We’ve had a good start to the year with February setting another sales record. I am confident that our fresh model line up, including the new BMW 2 Series Gran Tourer and the updated 1 Series we’ve just premiered at the Geneva show, will provide the momentum to keep us growing in 2015.”

BMW brand sales during February totalled 131,416, up 5.2% with strong demand for the 2 Series of which 7,302 vehicles were delivered. Sales of electrified i vehicles totalled 2,165 in February with 1,824 i3s and 341 i8s delivered.

Following the hatchback model change (including a new five door option) last year, Mini saw sales rise 27.1% to 20,303 and 2015 has seen the best start to the year in the brand’s history with 37,678 delivered to customers in the first two months, an increase of 19.7% compared to the same period last year.

Globally, the group achieved higher sales in all regions and year to date figures were also up around the world. BMW and Mini brand sales in Europe rose 7% in February, totalling 64,685 with growth in all European markets. The German market saw registrations in February increase by 13.3% compared with the same month last year to 20,660.

In the Americas the brands continued a strong start to the year with sales in the region up 13.8% in February to 34,698. North America was the region’s biggest growth driver with sales of 28,921, up 18.2% over the same month last year.

In Asia February sales rose 4.1% over last year to 47,154 while deliveries in mainland China totalled 31,089, up 2.7%.

BMW Group sales in/up to February 2015 at a glance

 

In February 2015

Compared with

previous year

Up to/including

February 2015

Compared with

previous year

BMW Group Automobiles

151,952

+7.6%

294,112

+7.3%

BMW

131,416

+5.2%

255,981

+5.7%

MINI

20,303

+27.1%

37,678

+19.7%

BMW Motorrad

9,195

+13.5%

15,458

+14.2%

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact