BMW Group has reported recession-hit February sales of 80,453 vehicles – a 24.4% decline on last year. Some 150,838 units were delivered to customers in the first two months of the year, 24.3% down on last year.
The BMW brand sold 68,803 automobiles (-23.9%) worldwide in February and BMW said that with sales of 129,032 units for the year to the end of February, BMW performed considerably better than the overall premium segment, which it said shrunk by around 27%.
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing said: “Despite the difficult conditions, the BMW Group aims to remain the world’s leading supplier of premium automobiles in 2009 and after the first two months we are right on track.” Robertson also added: “In just a few months the new BMW 7 Series has become the class leader in those markets in which it has been launched and the BMW X5 and X6 continue to dominate the global premium SAV/SUV segment.”
February Mini sales slumped by 27% year-on-year to 11,583 vehicles.
Daimler said last week that its car sales had fallen by 25% in February to a total of 72,000 vehicles.