BMW is planning a “baby” Rolls-Royce that would go on sale at around €250,000 ($US311,000), the company’s development chief Burkhard Goeschel said in an interview with Germany’s Welt am Sonntag (World on Sunday) newspaper.
The model reportedly would be smaller than the Phantom limousine and would not go on sale before 2010.
Goeschel reportedly said the project, required to boost sales levels, was at a very early stage.
The report said that, with only 285 sold in the first six months of 2005, sales of the Phantom are running behind the target of 1,000 for the whole of 2005.
The Phantom was launched in 2003, five years after BMW took over the prestigious British manufacturer, the report added.