What the automaker described as “ongoing challenges in the global automotive markets” resulted in a fall in BMW Group sales in January.


Volume was off 24.2% to 70,405 units.


BMW brand sales dipped 22.1% to 60,248, Mini sales were down 34.5% to 10,120 and Rolls-Royce sales dipped 9.8% to 37.


Sales and marketing chief Ian Robertson said: “Current market conditions remain extremely challenging.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now