BMW is checking whether any trademark rights have been infringed by Google after the latter established a company called Alphabet.
The German automaker has a subsidiary by the same name that offers services to companies with vehicle fleets, Reuters reported. BMW’s Alphabet supplies 530,000 vehicles to corporate customers and operates in 18 countries.
Go deeper with GlobalData
A BMW spokeswoman said, “We are examining whether there are any implications over trademarks.” She added that, at present, the company does not plan to take any legal action against Google.
Reuters reported that a legal dispute is considered unlikely as Google made clear in its announcement that in creating a parent company called Alphabet Inc, it was not intending to build products and brands under that name.
The report added that Google has picked a name that is also a fairly common brand among US businesses.
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
