BMW Group has reported record February sales up 14.2% year on year to 127,634 units. Year to date volume was up 10.5% to 239,800.
BMW brand sales worldwide rose 12.5% to 107,359 last month and 9.3% to 203,545 for the first two months. The automaker noted “particularly strong demand” for X models in February.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Mini sales rose 24.8% to 20,020 in February and 18.6% to 35,788 YTD. The Magna Steyr-built Countryman accounted for over a third of sales in the first two months.
Retail volumes rose on all continents and in virtually all markets in February. In Europe sales remained flat, up just +0.1% to 57,434 units. Asia accounted for 34,701 units, up 34.9%, while sales in the Americas rose 25.9% to 31,025 units.
US sales rose 31.5% to 26,184 units while China volume was up 38.8% to 22,916. Russia retail volumes increased 61.1% to 2,548 units and sales in India rose 18.7% to 736.
