Strong demand in its Asian markets have seen Audi AG report an 18% sales boost in April. The German car brand made 96,700 deliveries, a record for the third month in a row.
During the first four months, sales figures were 23.7% above the same period in the previous year, with around 360,750 cars sold.
The company said it had seen double-digit growth in the Asian markets, an increase in the North American market of more than a third and growth too in Europe.
“Sales development in all regions has been excellent. In particular, deliveries in Western Europe have surpassed our expectations,” said Peter Schwarzenbauer, head of the company’s marketing and sales. “For Great Britain, our third-largest market worldwide, we are aiming at the 100,000 mark again in 2010, in view of these strong figures.”
In the European export markets, deliveries in April, with 38,700 units sold, were 11% higher than those in April 2009; over the first four months the brand increased its sales here by 14.6%.
In China, 19,606 cars were sold, 61.3% more than in the previous year. From January to April Audi sold 72.6% more cars in China than in the same period of the previous year.
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By GlobalDataThese sales results make China the biggest market for Audi, surpassing Germany. In the entire Asia-Pacific region sales were up by 54.7% in April and 65.7% in the first four months.
Sales figures in the US rose 32.9% to 9,319 units. Over the first four months, Audi of America achieved an increase of 34.3%. In Canada and Mexico, growth rates were 38.5% and 100.5% respectively.
In South America, the strongest individual markets being Argentina and Brazil, sales figures for the brand more than doubled in April compared with the same month of the previous year.