The German car magazine Auto Bild has shown a picture of a Mini competitior from Audi, dubbed ‘A1’.


The highly regarded expert on future models, Georg Kacher, expects the A1 to fill the gap in Audi’s product range below the A3, now that the A2 will definitely not be replaced.


The picture shown in the latest issue of Auto Bild is not the same as one shown a year ago, which was a hoax.


Kacher has spoken with Volkswagen Group and Audi executives. One product development executive said that the last thing Audi wants is a compact version of the A3. A small car to challenge the Mini would be one way to avoid this.


At the moment Kacher understands that the product development team is working on four design scenarios – a shooting brake (like the concept car shown in 2005), a sportback, activity sportster (e.g. the Steppenwolf concept from 2000) or an activity coupe (the Al2 Open End concept from 1997). In any event the car would have three doors and no more.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The car would not appear on the market before 2010 and would be priced between €15,000 and €20,000.