Audi has said that it has agreed to buy Italian motorcycle maker Ducati, adding the premium motorcycle brand to the VW Group’s existing brand portfolio of passenger cars, trucks and ultra-luxury vehicles.

The VW Group supervisory board approved the purchase on Wednesday, Audi said in a statement.

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Details of the deal were not disclosed, but reports suggest the deal is worth a little under EUR900m.

VW Group patriarch Ferdinand Piech is thought to have long been keen to extend the wide brand portfolio to include a premium motorcycle brand (that could rival BMW and others). Ducati’s technical know-how could also benefit the wider group, analysts say.

Positioning Ducati for close association with Audi is also seen as underlining premium high-tech credentials for both brands.

See also: BLOG: Ducati and Piech’s 75th

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