Audi annual sales have broken through the 1m mark for the first time.

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The brand sold 1,003,400 cars in 2008, up 4.1% from 2007 when it sold 964,151.


Sales were boosted by a new A4 and the Q5 mid-size SUV. Despite the global downturn, December sales rose 17.4% to 82,800 units. Sales in western Europe were up almost 23%, ahead of Asia Pacific, where volume rose 16%.


Chief executive Rupert Stadler said in a statement that “we will build on this strength in a difficult 2009 as well.”


According to Reuters, Audi reaffirmed 2008 profits would grow in line with revenue and car sales.

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Conversely, competitors BMW and Mercedes have warned that they will not meet earnings targets. One of the reasons is that they have had to write down assets because of declines in the expected resale values of cars coming off lease.


Audi has managed to avoid this. In the first nine months of the year, operating profit rose 13.6%.