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March 2, 2010

GENEVA SHOW: Ford reveals Focus wagon

Continuing a recent tradition of launching different body styles of a redesigned model line at a series of international motor shows, Ford lifted the covers off its redesigned third generation Focus wagon at Geneva on Tuesday.

Continuing a recent tradition of launching different body styles of a redesigned model line at a series of international motor shows, Ford lifted the covers off its redesigned third generation Focus wagon at Geneva on Tuesday.

‘Estate’ models are popular in the UK and Ford expects this derivative will account for over 10% of total Focus sales there where the model is usually in the top three on the sales chart.

Over 1.3m first and second generation Focus models have been sold in the UK since launch in 1998. The five-door is the most popular (83%). Diesel engines account for 36% of sales and the most popular petrol option is the 1.6-litre 100PS Duratec. UK buyers prefer highly specified vehicles with 55% opting for Zetec trim and 16% choosing the top Titanium.

The new wagon estate initially will be launched in Europe but will eventually be offered elsewhere. The first generation wagon was sold in North America.

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