Kia will unveil the new generation of its Slovakia-built Ceed model at next month’s Geneva show.
Built at the Hyundai Motor affiliate’s Zilina plant, the new Ceed is longer, wider and lower than its predecessor, although with the same wheelbase. The front features the latest interpretation of Kia’s trademark ‘tiger-nose’ grille and aggressive, wraparound headlamp clusters house signature LED daytime running lights.
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There is a completely new interior with a more premium look and feel, higher perceived quality, improved switchgear, touch-screen technology and better driving position ergonomics. The dashboard layout features a cockpit-like design with an aircraft-themed, driver-oriented fascia. The main control panel wraps around the steering wheel, placing all switchgear within easy reach of the driver, and the main control groups such as audio and air conditioning – dual zone now available – have been segregated to bring a more premium, big car feel to the interior.
Parent Hyundai is rolling out a new i30 model on the same platform. That car is built in the neighbouring Czech Republic.
