Honda has announced that it intends to make 100% of its European automobile sales electrified (includes hybrids) by 2025. The announcements coincides with the Geneva Show unveiling of the Honda e Prototype battery electric vehicle.
The new ambition builds on the brand’s 2017 aim of two-thirds of its sales to be electrified by 2025.
Go deeper with GlobalData
Speaking at today’s press conference in Geneva, Tom Gardner, Senior Vice President, Honda Motor Europe, said, “…since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself.”
The Honda e Prototype shown for the first time at Geneva previews Honda’s first production battery electric vehicle for the European market. Positioned as an urban commuter, the car features a competitive range of over 200km and a ‘fast charge’ functionality providing 80% range in just 30 minutes, Honda says. It also features a sporty rear wheel drive configuration.
The production version of the Honda e Prototype will be unveiled later this year but customers can register for updates on the Honda website now, and will be able to place a reservation for the car in selected European markets in early summer.
Early in 2019, Honda successfully launched the all-new CR-V Hybrid, featuring its two-motor i-MMD full hybrid technology. Honda expects full hybrid technology to play a key role in meeting its aims of 100% electrification by 2025.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataHonda to develop ‘energy management business for Europe’
Honda also shared the first details of its developing energy management solutions business for Europe. This announcement builds on the Power Manager bi-directional charging concept first shown at Frankfurt motor show in 2017.
Honda intends to ‘build a portfolio of energy management products and services offering a comprehensive solution for both EV customers and service operators in Europe’.
Tom Gardner said, “This is a significant move for Honda, our intention is to deliver industry-leading innovation by launching energy services…to create additional value for power system operators and EV customers alike.”
Honda has been working with EVTEC to further develop its bi-directional Honda Power Manager technology (compatible with battery-electric vehicles, such as the Honda e Prototype) and will plan to offer a commercial version in the coming years.
Honda has also announced an agreement with two external partners:
- Moixa, a company who specialise in ‘resource aggregator’ technology, allowing customers to benefit from sharing the control and capacity of their EV battery
- Ubitricity, a leading supplier of charging solutions, including an innovative approach to on-street charging in urban areas
Honda says the next step is to embark upon feasibility studies for its technologies in London, UK and Offenbach, Germany. Further developments are expected to be announced later this year.
