Fiat chief executive Sergio Marchionne said in Geneva the company had a lot of options for a low-cost car brand.

“We’re working on it,” he told Reuters.

Marchionne said the company was still considering what sort of distribution network a low cost car brand would use.

“The distribution system changes for a low cost brand,” he said.

He said no decision had been made on where to build a low cost brand should the company decide to go ahead with it.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.