Gefco Group has launched two ‘phygital’ solutions – combining physical capabilities and digital technologies – on demand services for in-life car logistics and a core freight marketplace.

Recently acquired by Gefco, Chronotruck is a digital road freight marketplace which simplifies deliveries for shippers and carriers through algorithms that match demand with available supply. 

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Moveecar is a digital platform created by Gefco and external IT experts to offer car logistics throughout a vehicle lifecycle for automotive and mobility players.

“Digital consumer behaviour is clearly influencing our strategy in terms of how we service the business-to-business (B2B) and business-to-business-to-consumer (B2B2C) markets,” said Gefco EVP, Sales and Marketing, Emmanuel Arnaud.

“We are combining our physical network know-how and digital skills to champion new phygital services.

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“Chronotruck and Moveecar leverage artificial intelligence, machine learning and powerful algorithms to transform the customer experience.”

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Digitalisation and selected acquisitions are fundamental to Gefco’s growth strategy.

“Moveecar is building on Gefco’s experience in finished-vehicle logistics and end-to-end solutions to unlock the tremendous potential of the used car market,” added Luc Nadal, Gefco CEO, Luc Nadal.

“In addition, Chronotruck’s agile, accessible digital platform ensures that Gefco’s customers have timely answers to their immediate needs.”