• Flexible alternative to traditional car ownership
  • Full model range available
  • Monthly subscription covers all bar fuel, insurance optional
  • Claimed “most flexible service of its kind in the UK” with no signing fee or fixed term agreement
  • Online application, car delivery available
  • 30 day risk free trial
  • From GBP559 a month

Geely’s Volvo Cars has launched its ‘Care by Volvo’ subscription service here in the UK, offering a car, service and maintenance, roadside assistance and data services for a single monthly payment.

The service expanded nationwide after a regional trial and is pitched as an alternative to leasing or buying.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The automaker claims its product “covers more aspects of car ownership with greater flexibility than any other comparable service currently on the market in the UK”.

All Volvo models are available, with a wide range of versions of each car offered.

Scheduled servicing, maintenance and repairs, replacement tyres and roadside assistance cover are included.

Dedicated customer service teams have been set up to deal with all subscription customer needs.

Conor Horne, the UK head of the subscription service, said: “It is a great way for people to access the car they want, avoiding the complexities and the long-term commitments associated with traditional car ownership.”

Customers can register online or at a dealer and vehicle delivery is available.

Volvo offers a 30 day trial without notice period. Insurance is also provided during the trial. After 30 days, customers can change the car or end the subscription with three months’ notice. Subscription is open ended and there are no cancellation fees.

Prices start at GBP559 a month (for an XC40 T3 Momentum).

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact