Toyota’s plug-in Prius hybrid will make its global debut as a ‘concept’ at the Frankfurt show later this month.


The new model “expands the capabilities of Toyota’s full hybrid technology, enabling pure electric operation for short-range day-to-day transportation. In early 2010, an extensive field trial in Europe will see over 150 units being leased to selected fleet customers,” the automaker said.


It is also launching the Auris (Corolla) HSD full hybrid ‘concept’ which “represents a milestone in Toyota’s strategy: introducing full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive across the company’s model range.”


The redesigned Land Cruiser, on sale in the fourth quarter of 2009, will make its first European show appearance along with customised iQ show cars, the Sports and Collection.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.