Motor Corp president Fujio Cho wants to sell petrol-electric pickup trucks in
the U.S. as production of hybrid-powered vehicles grows 16 times by 2006, Bloomberg
Cho, speaking to Bloomberg at the official opening of the new Valenciennes
Yaris plant, said he hoped that Toyota would be producing 50,000 hybrid petrol-electric
vehicles a month within five years, compared with 3,000 a month at present.
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"There’s no specific plans yet but looking to the future we’d like to
introduce hybrids to many different sectors of the market," he told Bloomberg
"We expect volume to increase and cost reductions."
Bloomberg said that Toyota plans this year to introduce a hybrid version of
the Estima/Previa minivan in Japan.
Cho told the news organisation that trucks and other vehicles with hybrid powerplants
would help boost production volume and lower costs so that the vehicles become
The company’s hybrid Prius saloon, made since 1997 and now on sale in
Japan, Europe and the U.S., costs more than a similarly-sized, conventionally
The Prius and other hybrids would need more than five years to become as profitable
for Toyota as its petrol Corolla, he added.
"It’s not necessary to catch Corolla to keep a certain level of profitability
and production volume," Cho told Bloomberg News.
"But money is not the only thing that counts. It is important that Toyota
is respected in this area."
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