Toyota has launched a plug-in hybrid test programme in Strasbourg that will see around 100 models using dedicated charging infrastructure in the Eastern French city.

The project will operate in tandem with French energy provider EDF, as well as the City and the Urban Community of Strasbourg.

The trial involves 100 Plug-in Hybrid Vehicles (PHVs) for the use of public and private partners in Strasbourg and its region. It has received support via the Research Fund overseen by the French Environment and Energy Management Agency ADEME.

The programme is part of a global Toyota project involving 600 Prius Plug-in Hybrid Vehicles that will also be deployed in Japan, the US, Canada and Australia.

“Toyota’s main objective is to further investigate the technology and performance of PHVs,” said a joint statement from the parties.

“In the context of the EDF-Toyota partnership, European road trials of Plug-in Hybrid Vehicles started in France in the autumn of 2007 and were expanded to the UK in 2008.”

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For this demonstration, EDF, with the operational support of its subsidiary Electricité de Strasbourg (ES), will ensure, within the context of a technical and financial partnership with all stakeholders, the set-up of more than 150 charging points at users’ homes, at the private parking of partner companies, in public parking lots and on public roads.