Four times Formula 1 champion Alain Prost has been named a Renault brand ‘ambassador’, the automaker said.
“Alain Prost will place throughout the year all his expertise and renown at the service of Renault and its vehicles,” a statement said.
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Prost’s involvement with the brand dates back to 1976 when he was Formula Renault’s French champion and the European champion the following year. He was world champion Formula 1 driver with the Williams-Renault team in 1993.
Throughout this year Prost will take part as a Renault driver in sports demonstrations and also as a representative at events organised or attended by the automaker.
“Renault’s history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career,” Prost said.
Chief operating officer Carlos Tavares said: “Alain is without a doubt one of the most demanding ‘customers’ that Renault has ever had. He is the best-qualified personality for talking about the progress made in the last few years on quality, technological innovation and performance.”
Prost’s tenure began on Thursday (23 February) at the wheel of a Duster at the ‘Race Stars’ event in Moscow. This was the first appearance of the ‘Professor’ in his new promotional role.
