Four times Formula 1 champion Alain Prost has been named a Renault brand ‘ambassador’, the automaker said.
“Alain Prost will place throughout the year all his expertise and renown at the service of Renault and its vehicles,” a statement said.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Prost’s involvement with the brand dates back to 1976 when he was Formula Renault’s French champion and the European champion the following year. He was world champion Formula 1 driver with the Williams-Renault team in 1993.
Throughout this year Prost will take part as a Renault driver in sports demonstrations and also as a representative at events organised or attended by the automaker.
“Renault’s history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career,” Prost said.
Chief operating officer Carlos Tavares said: “Alain is without a doubt one of the most demanding ‘customers’ that Renault has ever had. He is the best-qualified personality for talking about the progress made in the last few years on quality, technological innovation and performance.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataProst’s tenure began on Thursday (23 February) at the wheel of a Duster at the ‘Race Stars’ event in Moscow. This was the first appearance of the ‘Professor’ in his new promotional role.
