Strong sales from Renault Group’s Dacia brand helped to lift the group’s overall worldwide sales by 4.7% to 1.365m units in the first half of 2014.
Dacia sales reached 263,110 units in the first half, some 24.3% ahead of the same period of last year.
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Renault said that a number of group models turned in a strong sales performance in the first half, including Clio, Captur, Duster phase 2 and Sandero. Those string sellers, the company said, helped to offset the sharp slowdown in its main emerging markets.
In Europe, Renault group sales increased by 18%, exceeding market growth, which was up 6.5%. The Renault brand recorded growth of 13%. Dacia is the fastest growing brand (gaining 0.5 points of market share) over the period.
Group sales outside of Europe are down 9% due to the economic and financial crises in its main emerging markets – Russia and Brazil.
“In the first half of 2014, Renault brand sales in Europe were up, thanks to Clio and Captur. Dacia is the fastest growing brand in the region. As a result, Renault is able to diminish the impact of the decline in our main emerging markets and to maintain the group’s positive momentum,” said Jérôme Stoll, Chief Performance Officer and Executive Vice-President, Sales and Marketing.
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