PSA Peugeot Citroen said first half sales of new vehicles and CKD units inched up just 0.2% to 1,860,000 units but it increased the proportion of sales outside Europe to 38%.

This was in the context of global automobile markets up 6% in the first half of 2011, led by the passenger car market in China (up 10%) and the passenger car and light commercial vehicle markets in Latin America (up 13%) and Russia (up 57%).  

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In Europe, the passenger car and light commercial vehicle market declined by 0.8% with PSA performances widely varying by country. 

Sales of assembled vehicles alone climbed 2.1% to 1,652,000 units, while sales of CKD units fell 12.7% to 208,000, from a record high of 238,000 in 2010. 

PSA Peugeot Citroën said it lost European market share during the first half of 2011 due to “an unfavourable market mix” while traditionally strong markets for the Peugeot and Citroën brands reported mostly weak growth or strong declines. 

“In addition, the difficulties related to the delivery of electronic components produced in Japan resulted in longer delivery times for some models, which delayed registrations,” the automaker said. 

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In a European car and light commercial vehicle market that declined by 0.8% in the first half of the year, registrations of PSA Peugeot Citroën vehicles contracted by 5.3% to 1,150,000 units. This translated into a 13.9% market share for the Group, compared with 14.2% in 2010.

China  sales rose 10.2%, almost matching overall market growth, Latin America saw record growth of 22% in a market up 13% and Russian sales rose 65.5% to 35,400 units in a market up 57%.  

The shift toward a more upmarket model mix continued in first-half 2011, with premium vehicles accounting for 17% of total sales versus 14% in first-half 2010. 

Executive vice-president brands Jean-Marc Gales told a news conference the group was sticking with a forecast for a stable European market in 2011 compared with 2010 that it made at the start of the year.