PSA Peugeot-Citroen group vehicle and CKD unit sales fell 4.9% year on year in 2008 to 3,260,000 units in a global market down 5.7%.
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Global market share was flat at 5% and western Europe share was unchanged at 13.8%. Light commercial vehicle (LCV) market share was 19.9%.
The company said: “2008 was a difficult year in China, but in Latin America there was continued growth and in a buoyant Russian market, PSA Peugeot Citroën outperformed the market with registrations rising by 67%.”
In a passenger car and LCV market that dipped 8.8% in 2008, PSA registrations fell 8.6% to 2,130,900 units (1,125,700 Peugeot and 1,005,200 Citroën).
In France, the group achieved 31.6% market share with 794,200 vehicles – up 1.9% in a market down 0.6%. Group market share rose 0.8 points in 2008.
In Germany, market share was up 0.2 points at 5.7%. In a market down 1.7%, group registrations rose 2.1% to 189,500 units.
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By GlobalDataIn Spain, where total sales plunged 29.8%, PSA registrations followed suit, off 30% to 254,300 units though market of 19.1% varied little from the 19.2% achieved in 2007.
In the UK, which PSA said was “penalised by an unfavourable pound sterling/euro exchange rate”, the group registrations fell 17.1% in a market down 11.7%. Market share fell to 9.8% from 10.4%.
Italian registrations (235,700) were down 12.5% in line with the overall market decline there of 12.7%.
Central and eastern Europe market share held stable at 7.2%. In a market down 1.8% (up 16% in the first half and off 16.3% in the second), PSA posted 191,000 registrations down 3.4%.
There was, however, growth in Latin America where Peugeot and Citroën brand registrations rose 5.7% to 260,000 in a market up 2.1%. Market share increased to 5.5%.
In Mercosur, up +13%, Peugeot and Citroën increased sales 12.2% to 232,700 registrations for a 7.2% share.
In Brazil, up 14.1% overall, group registrations rose 17.7% to 151,000 units (5.6%, share up 0.1 point).
Argentina was up 7.8% but PSA’s registrations increased only 2.5% to 81,700 units for a share of 14.2%.
In a Chinese market that grew 4.9% last year, the Dongfeng Peugeot Citroën Automobile (DPCA) joint venture registered 180,800 vehicles, down 12.7% year on year.
“In the second half of the year, the Chinese market saw a decline particularly in the medium range vehicles segment which represents DPCA’s core offer. 2008 was marked by the successful launching of the Citroën C-Elysée, which enabled the brand to double its sales in this market segment,” PSA said.
Better news came from Russia where the market rose 13.7% and PSA registrations soared 67% to 60,400 units.
The company shares a small SUV model line with Mitsubishi in European markets and is building a Russian assembly plant in a joint venture with the Japanese automaker which should further boost sales.
PSA said a hard year was offset by growing sales of the Peugeot 308, launched in the first half of 2008 and given a boost by the second half debut of the SW wagon versions.
The Citroën C5, on sales since April, exceeded sales targets in what PSA termed “a segment under pressure”.
The Citroën Nemo/Peugeot Bipper small van line and the Berlingo/Partner mid-size vans (both built by JVs with the Fiat group) helped the automaker boost its western Europe LCV market share 1.3 points to 19.9%.
