PSA Peugeot Citroen has created a new department to oversee the European reach of its manufacturing and industrial relations activities. 

The French automaker is adapting its strategy with the new division to be known as industrial operations, headed by Denis Martin and slated for a 1 September start.

“Industrial operations will look at the entirety of the manufacturing and our industrial relations in Europe,” a PSA spokesman told just-auto.

“This also includes the supply chain and manufacturing to make sure our plants are running efficiently.”

PSA’s announcement of the new department comes as it has also put a board member in charge of Asian operations in a drive to harden its Far East influence.

Board member Gregoire Olivier will be based in Shanghai, also from 1 September, with responsibility for China, India, Japan and the ASEAN region.

“As much as anything it [appointment] is the market we are concentrating on – there is a lot of opportunity over there and we need make sure we are well-positioned,” said the PSA spokesman.

“It is part of our strategic vision to become a more global player and clearly the market there is developing. What we have to do is make sure the skills and innovations [in Asia] are properly managed.”

The change will mean there are now three PSA board members in Paris and one in China, with the automaker not envisaging further top level movements.