PSA Peugeot Citroën has announced plans to use IBM Big Data and Analytics and IBM MobileFirst solutions to launch “a new era of connected vehicles that deliver customised services”.

PSA Peugeot Citroën’s and IBM are working together to integrate the massive amounts of data from cars, phones, traffic signals, lights and other sources and analyse it in real-time to deliver on the promise of the connected vehicle.

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“This innovation and collaboration with IBM is expected to offer new and essential services for both drivers and passengers,” said Brigitte Courtehoux, director of cars and connected services business unit for PSA Peugeot Citroën.

PSA says its expertise in the auto industry combined with IBM’s Big Data and Analytics and IBM MobileFirst solutions will enable the French manufacturer to offer a range of ‘connected services’ to its clients, allowing them to use numerous access channels such as websites, vehicles data, customer service or mobile applications.

They will now also be able to access other sources of vehicle data and customer service information such as, among many other possibilities, a better weather precision via on-board sensors of temperature, lights, and windshield wipers from Peugeot Citroën’s cars.

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The solutions developed by IBM and PSA Peugeot Citroën will bring real-time customised services to drivers, it is claimed. PSA Peugeot Citroën’s Connected Vehicle project will provide high value applications for business-to-consumer and business-to-business clients and automotive systems, PSA said.

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“We are proud to offer the best of IBM to support PSA Peugeot Citroën in its new challenge,” said Dirk Wollschläger, general manager, global automotive industry at IBM. “This technology chosen by PSA Peugeot Citroën will allow the company to customise every service to each driver and passenger regarding their expectations and the driving conditions.”