Nissan Europe will launch its Tiida model in five more European markets early next year following a limited initial launch.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


From January 2008, Nissan dealers in Germany, Switzerland and Austria will offer both the four-door sedan and five-door hatchback models while Spain and Portugal will launch the hatch only. All three engines will be available: 1.6 litre 110hp and 1.8 litre 126hp petrol plus a 1.5dCi 105hp diesel.


The latest countries identified were part of the ongoing launch strategy for the model in Europe, where Nissan studied market opportunities where there was a concentration of loyal customers of the recently axed UK-built Almera and Primera who might consider purchasing a similar model in the future.


Once fully rolled out, the total volume for the model will reach 40,000 units.


“Up to 60% of Tiida customers will have owned a Nissan previously, so by expanding the launch across Europe we are allowing even more customers the opportunity to stay with Nissan for many more years. Equally, we are confident that Tiida’s many strengths will also lead buyers to Nissan for the first time,” said Brian Carolin, senior vice president of sales and marketing at Nissan Europe.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Tiida was launched first in the Baltics, Bulgaria, Croatia, Cyprus, Czech Republic, Finland, Greece, Hungary, Ireland, Malta, Poland, Romania, Slovakia and Slovenia from June and will be rolled out in Russia and Ukraine in October.


The model is also sold in many other markets including Japan, the US (as the Versa) and in Mexico, where all versions for Europe are built at Nissan’s Civac plant.


The model is priced between the UK-built Note and Qashqai. Nissan said it appeals to the customer looking for a more conventional type of car and places an emphasis on traditional values such as comfort, interior space and ease of use.