Nissan Europe is evaluating the sales potential in Europe for the next-generation Cube.
“Bringing the Cube here is a possibility, but we have to be intelligent in the market approach,” said Nissan Europe regional product manager for compact vehicles Matthieu Galipeau
He estimated that Nissan could sell 40,000 Cubes a year in Europe.
The redesigned Cube is scheduled to go on sale in 2008. Nissan has designed the car so it can be sold worldwide. The current car is a Japan-only model that is known for its odd, box-like styling, hence the name Cube.
If Nissan decides to sell the car in Europe, the Cube’s competitors would include the next-generation Smart ForTwo minicar, due in early 2007, and the Peugeot 1007 small minivan.
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By GlobalDataIntroducing the Cube into Europe would fit in with Nissan’s strategy to offer more stylish vehicles in Europe’s minicar and small-car segments.
Nissan Europe currently only sells the Micra small car and the coupe-cabriolet version of the car, the Micra C+C, in those segments.
Nissan plans to make about 26,000 Micra C+Cs a year at its plant in Sunderland, England. The Micra C+C went on sale this month.