Citroën has joined forces with Sir Richard Branson’s giant UK-based brand Virgin to promote its newest model, the compact C3 hatchback, in France.
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France’s largest music and entertainment store, the Virgin Megastore on the Champs Elysées in Paris, is displaying a C3 enclosed in a giant glass ball and the car is also featured on various Virgin web sites. In return, Virgin is featured on Citroën’s French-language web sites.
Citroën says that Virgin is an ideal marketing partner as both brands share a similar customer profile with young or young-minded people who demand the latest technology and style.
