Citroën chose Paris and the famous Louvre museum as the site for the unveiling of the latest DS prestige model for the Chinese car market – the DS 5LS.
The unveiling event was heavily attended by Chinese media, dealers and potential retail investors.
Citroën describes the DS 5LS as a luxury saloon which it plans to launch in China in March 2014.
It is the second DS model to be produced at the Chinese Shenzhen plant.
The DS is a standalone brand in China with a network of more than 50 DS Stores.
Following on from the production of DS5 and the new DS5 LS at Shenzhen, a new locally-produced SUV is also expected to be brought out in China next year.
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By GlobalData