Citroën has provided its first hint at the interior styling of the all-new DS3 by unveiling a new iteration of the DS Inside concept model.

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The company says that at its launch in early 2010, the DS3 will present owners with ‘an unprecedented range of touches to express their personality, and the haute-couture cabin of the latest DS Inside goes some way to previewing the level of detail and individuality that will be available’.


The dashboard is described as flowing and airy, whilst the instrument cluster, steering wheel and low, body-hugging seats ‘extend the feeling of dynamism’.


Black chrome touches around the cabin and a thick lounge style carpet, leave the DS Inside exuding class, style and distinction, Citroën says.


The concept is finished with a premium leather roof in pearlescent ivory with a powder-like finish that bears the DS insignia.

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The styling project for the DS line has been led by British designer, Mark Lloyd. Beginning with the DS3, the new DS line will deliver a ‘powerful identity to the Citroën family’.


Representing “Different Spirit”, it will present an ‘identity strong on modernity and distinction, drawing its DNA clearly from Citroën’s history of innovation and unforgettable design’.