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August 17, 2021

Ford’s Spin announces integration with Google Maps

Not just a car company: Ford keeps its hand in future mobility initiatives.

By David Leggett

Spin, the micromobility unit of Ford Motor Company, is working with Google Maps to provide e-scooters and e-bikes as a transportation option on the platform in Spin’s markets.

Google Maps users are now able to see Spin vehicle availability as they plan their journeys in 84 cities, campuses, and towns in Europe and North America.

Ford says the integration will bring wider public awareness to Spin’s vehicle availability and point people towards a more sustainable option for short journeys in urban areas

Google Maps users are able to see, in real-time, the nearest available Spin e-bike or e-scooter, including how long it will take to walk to the vehicle, as well as the estimated battery range and expected arrival time. Users will then be directed to the Spin app to pay for the vehicle, unlock it and take their ride.

“With this integration, Spin is making it easier for millions of Google Maps users to easily incorporate shared bikes and scooters into their daily trips,” commented Ben Bear, CEO of Spin. “Our goal is to make it as low friction as possible for consumers to plan multi-modal journeys. It needs to be just as easy, and even more convenient to get around with bikes, buses, trains and scooters as it is with a personal car. This collaboration with Google is our biggest platform integration yet with many more in the pipeline.”

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