According to US media reports, Ford is soon to axe around 1,000 'white collar' (salaried) jobs in North America.

According to anonymous Bloomberg sources, the job cuts are intended to make the automaker more efficient and are unrelated to rising costs from the coronavirus pandemic.

A Ford spokesman declined to comment to Bloomberg on the latest cuts.

The report noted the latest cuts came as Ford president and CEO Hackett prepared to retire to make way for Jim Farley, who becomes CEO on 1 October.

Bloomberg said Farley had promised to "swing for the fences" and return the automaker's North American region to a 10% profit margin.

His first big project would be the complicated launch of the redesigned F-150 pickup at two US factories. The top seller is widely regarded as a cash cow for Ford.

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Farley has said he saw a resolve in the workforce reminiscent of the company's existential crisis during the Great Recession of 2009, Bloomberg added.

"Everyone at Ford knows the situation we're in," Farley was quoted as saying ahead of becoming chief operating officer on 1 March.

"I can see it on the faces of my colleagues and it takes me back to about 10 years ago. I've seen the look before."

The new round of white collar job losses was first reported by StreetInsider.com, Bloomberg added.
 

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