After offering Motorcraft ‘genuine Ford’ replacement parts worldwide for decades, the automaker’s customer service division is now launching Omnicraft, a a new brand of replacement parts for all makes of non-franchise vehicles.
“Non-Ford customers now are able to purchase parts and have their vehicles serviced at [our] dealerships,” the automaker said.
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The 1,500 most commonly requested parts are now available and include oil filters, brake pads and rotors, loaded struts, and starters and alternators. The range will eventually grow to 10,000 items.
This is the first new brand for the aftermarket division in 50 years and is, Ford said, “an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles”.
“Omnicraft is a significant benefit to any vehicle owner who needs parts or to have their vehicle serviced,” said Frederiek Toney, president, of the customer service division. “Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by [us] and installed by [our] world-class certified technicians.”
Toney added the goal is 30 parts categories and 10,000 items. “We targeted the most requested parts first to provide our dealers with a solid foundation of inventory.”
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By GlobalDataThe new brand will be available first at Ford and Lincoln dealerships in the US and later at other distributors throughout 2017.
