Ford of Europe has announced details of services FordPass – launched at the Detroit show last January will offer across the continent.
It's much the same as revealed for the US – four elements: A marketplace offering access to mobility services and partners; trusted and knowledgeable FordGuides to help members resolve "mobility challenges"; Appreciation, where members are recognised for their loyalty; and FordHubs, where consumers "can experience new innovations".
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Through FordPass owners will be able to manage their vehicle, including scheduling maintenance services.
A partnership with BP will reward members with exclusive offers and geolocation services, adding to loyalty partners including McDonalds. In the future, FordPass may enable members to search for nearby BP locations based on facilities available. Ford and BP envision helping members to fill up at the right time and in the right place. This might for example include members remaining comfortable inside a vehicle and not standing outside in the cold or the heat, while a robot does the refuelling.
Parkopedia allows FordPass members to search for parking, based on location, cost, availability and user ratings. In addition, as an on-street parking payment provider, Mobile City will help to provide a more seamless parking experience by enabling drivers to pay fees through FordPass . That could mean no need to keep coins, or for the right change, and beyond that – supporting a future that could see members' cars park themselves in off-street facilities.
"This all-new platform that we are launching in Europe later this year is really about listening to people's needs and developing ways to help them move better. It's also about convenience, connecting consumers with the world and making it all incredibly easy," Ford CEO Mark Fields said.
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