Ford reiterated it was “significantly” increasing production of the Mustang Mach-E this year to “help reduce customer wait times and to take advantage of streamlined costs to reduce prices across the board”, “keeping it competitive in the marketplace” in an apparent response to recent Tesla price cuts.

“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none,” said Marin Gjaja, chief customer Officer, Ford Model e.

Price cuts range from US$900 to $5,900 and $1,600 has been slashed off the extra range battery options.

Customers awaiting delivery of their vehicle will automatically receive the adjusted price and for customers with a sale date after 1 January, 2023, and already have their new EV, “Ford will reach out directly”, the automaker said without elaborating.